Is Your Business All It Should Be?

Your Business must have a good customer base. In order to achieve this, there must be something of worth for the customer to return to Your Business.

This can take many faces:

• Product;


• Product quality;


• Employees;


• Service;


• Customer Service and many more.

The proper research has to be performed on product vs. your market. If your product is not suited for your market, no amount of marketing or business expertise will suffice to reach success.

After you determine your product is suited for the market, it is mandatory that the quality of the product be at its ultimate. So many times management is tempted to “cheat” by using a lesser product.

While economy and production costs are certainly related to profitability, it is a must to maintain product quality. If not, you will fail!

With the population continuing to grow, the numbers of customers are such that many businesses work on the theory of, “If you don’t like it, get out of my line!” Think for just a moment. How many times just in the past week have your experienced this attitude?

Generally this mind-set is caused by inferior employees. Inferior employees are not attributable to the employees, but the employer and his approach to hiring and supervision.

An employer can expect the lowest possible performance if employees are hired at the lowest possible wage. Sure, there will be the rare exception, but generally we get exactly what we pay for.

Good business managers use training programs to produce knowledgeable employees. As employees gain knowledge, their pay and responsibility should increase. When responsibility increases, it is mandatory that the employee be granted authority to perform. This translates to the employee performing as a “thinker”. Once this happens, loyalty to the business increases.

At the appropriate time, the top producers can be utilized as mentors for newbie’s, giving management more time to manage and improve the business. It also duplicates the process of producing knowledgeable, loyal employees. Prompt, courteous service, coupled with the good product, is a formula for Your Business success.

The old saying, “The cream always floats to the top!” is still true today.

Unfortunately, a business just doesn’t run perfectly! When a customer is dissatisfied and complains, listen, investigate, and fix the situation.

Occasionally, the complaint is a ploy for the customer to try to get something free. Generally, the complaint will have legitimacy. If it is a ploy, get rid of the customer. If the complaint is valid, do what is necessary to repair the relations with your customer.

The statement, “if you don’t like it, get out of my line”, is tempting and occasionally it’s in order. However, you will be a much more successful manager and Your Business will be profitable if you have good, loyal customers!!